DMA 101

Our final project for New Media Tools was to create a 3D image using the 3D effects in Illustrator. I decided to do a guitar. There’s some graphic glitches or something around the guitar, but it’s 2am and I’m too tired to figure out a fix for it. I’ll come back to it later.

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It’s Nearing the end of first semester and our 2nd last project for New Media Tools Class was to render a character sketch in Illustrator. The sketch i’m using the for the project is from an artist named Rejean Dubois who lives in Japan. He was kind enough to allow me to use his work for the project. Many thanks goes to him.

Rejean’s Deviant Art page, Website

This project was challenging and took many days to complete. The most challenging part was making the line strokes. Since it was a rough sketch of a character, there were parts that I had to add in myself and define more since everything in illustrator is super clear and sharp. Another part I found difficult was getting the shadows right. I decided using gradients would look better instead of using flat colours.

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For are next project in New Media Tools class was to recreate a sports logo in Adobe Illustrator. The sports logo I chose was a Lacrosse team from San Jose called Stealth. Before starting, I tried looking for a high resolution image of the logo but unfortunately the biggest i found was 361 x 282, which made a lot of things difficult in creating the logo. I’ve later learned that its better to trace what you think is right by looking at the image at normal size, instead of trying to trace exactly what you see when zoomed in. This project took long and was annoying at times but it definitively improved and gave me a better understanding of using the pen tool and the process of recreating objects in illustrator. 

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Responsive-showcase-presentation2For our New Media Tools class our first project was to create a website design for the car Audi R8. I had a lot of fun with this project, thinking of ways to design a web layout that is both visually appealing and intuitive was an interesting process. Before starting anything I did some research in car companies websites. I noticed that most of them keep the main page simplistic only having a main image and embedded video with a navigation bar on the left.

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Before designing any website you must create a SITE MAP. A site map is researching and gathering information about your client, competition etc. You want to research the company’s competition, see what their site contains and what it does not. Gather as much information that relates to the product you are creating: audience, type of function, purpose. Another very important thing is researching in the colour and design layout that a company has. Most have a strict specific theme in their Company’s visual aesthetics.

 Look into what a website should have and what what kind of content it should  contain:

  •  Functionality – search bar, video player, twitter, RSS, facebook, news feed, etc.
  •  Copy (information, text
  •  Graphics
  •  Logos
  • Legals
  • Disclaimers
  • Navigation

It’s always good to have a variety of different colour schemes in case your your client or boss is looking something different (2 different versions of a back drop: white or black)

 Few things to take note:

  • inches – print, pixels – website
  • Make duplicates of source images, always keep original
  • Use fill layer to crop images within composition
  • Use rulers and grids set to pixels (gridline: 100, sub-divisions: 10)
  • Keep the design consistent throughout, Keep text boxes identical, justify paragraphs and adjust the tracking on letters to  keep text sections look consistent and remove unwanted hyphens
  • Canvas size used was 1100 x 800
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